Facing the digital paradigm with a business perspective

The evolution of technology and the digitalization of the ecosystem that relates supply with demand, totally conditions the new model of conceptualization, design and development of businesses, products and services.

The uncertainty, instability, and risk, characteristic of innovative technological models, have already reached all models, even the most traditional and established ones, such as energy, automotive or banking. Today, no sector or business area can face the future without a strategic approach oriented to face the risks and opportunities of the new digital environments.

Digital strategy is not just digital marketing

Facing a new business project or the digital transformation of a department in a large company is today a complex task that escapes the traditional marketing plan or operations plan. In the online world, the volume of information to be processed in the action plan design phase is exponential and not all marketing or strategy agencies can face the definition of a digital strategy oriented to success.
The development of the strategy and definition of the action plan must start from an internal and external knowledge regarding the new digital environments and what it means for our brand, competitors and other actors.

When we talk about digital strategy, we are not just talking about digital marketing strategy. The digital strategy helps us to design the digital service or product, not only to position it in the market and sell it. The digital strategy, from a business perspective, helps us define our product or service and ensure that its launch to the market will meet the needs of our clients, all within our budget and with the ability to adapt to demand.

Additionally, within the general digital strategy, the online marketing plan is developed, in which the visibility strategy and attracting potential customers that will grow the brand and our online sales will be defined. Here we talk about SEO positioning, Google Adwords, Facebook, Twitter, Instagram, or email marketing strategies. But if our product has not been designed based on a good strategy, it will not satisfy our customers and therefore it will not translate into sales.

That is why it is key to have an agency specialized in digital strategy if you want to face change.