The development of an online store loaded with products is no longer enough, but the weight of the strategic approach before, during and after the launch of an ecommerce is what differentiates success from failure.
At proun we specialize in defining global e-commerce strategies, not only in terms of UX design or technical development, but also in terms of the business model, logistics, distribution, shipping, payment systems, pricing strategy. , return policy, GDPR, photography, content, internationalization, etc.
The choice of a specific CMS for the management of online sales platforms is one of the most important decisions of the entire project. Our team specializes in the development of online stores and e-commerce solutions on CMS Prestashop and WordPress with Woocommerce, as well as fully customized developments on Symfony, Drupal, AngularJS or React when the business model requires other functionalities.
Our design team for online stores and e-commerce projects is experts in conversion-oriented design or CCD (Conversion Centered Design) and CRO (Conversion Rate Optimization). We propose all our projects with a custom design, we do not use commercial templates, which guarantees that your project will be unique and differential, and we develop the custom frontend, taking into account the SEO optimization requirements, avoiding penalties from Google.
At proun we specialize in developing ecommerce projects covering all phases of the project, from the digital strategy of your project to attracting potential buyers:
Not all ecommerce projects are the same, our technical department will be in charge of defining the technical operations to be implemented to cover the functionalities that your project requires.
The technical architecture of an online store and the functional requirements determine the choice of a CMS for online sales. We will help you choose between Prestashop, Woocommerce, Magento, Drupal, Shopify or any other CMS for ecommerce.
We take care of the user experience design and interface design phases for your online store. From the initial phases of defining the buyer persona, design of navigation flows, wireframes, interface design, prototyping and global creative direction.
Once we've designed the entire user experience, it's time to translate it into code. In this phase, our team of frontend developers will be in charge of designing all the key screens and integrating them with the chosen CMS.
Depending on the chosen CMS, be it Prestashop, Woocommerce, etc., the technical team involved will proceed to develop and adapt the CMS to the needs of your online business. We will configure from product management, integration with ERP and CRM, transport configuration, payment gateways, discount tickets, offers and much more.
Before publishing your online store, we develop all types of unit and functional tests and tests, in order to minimize and control bugs and potential technical risks. Once passed we will proceed to the publication of your ecommerce.
Although the digital positioning strategy begins much earlier, it is from the publication that the execution of the strategy begins. Within our online marketing services we specialize in the design and execution of digital strategy and web positioning for ecommmerce, increasing online visibility and optimizing the sales funnel. We specialize in SEO positioning for online stores, SEM positioning for ecommerce, distribution campaigns on social networks such as Facebook, Twitter or Instagram, affiliate networks, email marketing or email, etc.
Once your ecommerce is public, the guarantee phase begins. If your project requires it, we can take care of maintenance, both at the level of product management, and incremental developments for the implementation of new modules.
We apply CRO (Conversion Rate Optimization) and CCD (Conversion Centered Design) techniques to increase the sales of your online store. Users will not hesitate when adding to the cart.
Although we work with all opensource technologies for online stores, we have more than 10 years of experience with these CMS and we know all the possibilities they offer to your online business.
If your project requires the development of a customized online store, we are specialists in opensource frameworks such as Symfony, Laravel or Drupal to fully adapt your online store to the business model.
Our expert SEO and digital analytics department can take care of your organic traffic strategy, taking care of generating online visibility that attracts potential customers for your product.
In addition to SEO positioning, we are also experts in SEM strategy and campaigns in CPC models. We are certified as a Google Partner and we can take care of managing campaigns in the search network, display network and Google Ads remarketing.
Our digital marketing team is also an expert in designing and developing campaigns for Facebook, Instagram or Twitter, especially in retail and B2C projects.
In all our online stores we deliver the source code and make technology transfer if the client requires it, there is no small print, your project is yours.
Once your website is public, the guarantee phase begins. We offer a 12-month warranty in all our online stores, covering bugs and errors that did not appear in the testing phase.
If you liked what you have seen and would like to propose that we become part of your project, we will be delighted to hear from you. Complete the form and we will respond as soon as possible.