The lean startup methodology is based on validated learning, allowing startups and consolidated companies to face digital change by rationalizing investment and ensuring results.
There are 2 main problems that every Startup has to solve when launching a product or service to the market and becoming a successful company: one is insufficient funding and the other is lack of focus or experience. Based on this, Lean Startup is a methodology applicable to any entrepreneur, group or company seeking to introduce new products or services to the market.
A rigid and unrealistic business plan and a predictive execution methodology do not adjust to the reality of digital environments, fraught with instability and uncertainty. It is necessary to direct our offer directly to the needs of the target audience and correctly focus the investment of our project on what really matters, allocating a minimum amount of resources to superfluous or secondary needs.
Customer feedback is an extremely important aspect, since your survival depends on this information. Don't waste time and money designing features that the user doesn't need. Any expense that does not incur your satisfaction should be eliminated in the initial phases of your minimum viable product. Remember: measure, learn, test, implement and adapt.
All business models have clients and therefore can apply Lean Startup methodology.
Try launching yourself on a small scale. Errors are not fatal. Learn from them and correct them as you go. These two ideas are at the core of the Lean Startup process: Small forays into the marketplace, dynamic problem solving, and close dialogue with the consumer.
There will be more opportunities to succeed without requiring large amounts of outside funding, elaborate business plans, or the perfect product. Increase the value of production during the development phase. Make your business have meaning for the gears that compose it and value for whoever hires it. Focus on the point where hypotheses, strategy and growth are based, right where the action occurs, so that your new project can hit the sea with the best winds in its favor.
With proun you will have at your disposal a team specialized in lean startup and digital innovation strategy that will advise you from start to finish so that your project has the maximum value. From here, we will support and make your project viable from the beginning to its implementation and from now on we will be there for as long as you need us. Don't let inexperience get in the way of your and your company's success.
We are a digital agency that covers all service areas with internal profiles in the company. There are no gaps between strategy, design and technology.
We are a team with more than 10 years of experience in strategy, design and technology. You will not work with junior profiles, but with real professionals.
We are an agency specialized in the latest IT development technologies for more than 10 years in the fields of internet and mobility.
We can work in collaboration with your team, either in the fields of marketing, technology operations or any other area that requires adaptation to the digital world.
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